A growing number of industrial, scientific, and technology businesses today are in need of marketing writers — writers with some industry knowledge, the ability to understand the technologies and products these businesses are about, and help them communicate effectively with their target audience, technical or otherwise.
This is not surprising in a world so centered on information and communication. Your technology may have the potential to change the world, but in order for it to do so, you may first need to communicate with people and organizations that can move things forward. The ability to craft the right message, and deliver it effectively to your target audience can make or break
Communications professionals, who can write about scientific and technology products, are however, difficult to come by. And that is exactly where we step in.
Mastermind Communications is a one-stop shop for the specialized print and online communication needs of industrial, scientific, and technology businesses.
We work in conjunction with your team members to create content for your communication needs ranging from B-to-B communications, community outreach, media and public relations, sales and marketing collateral, presentations, and white papers. We also work on web development, search engine marketing, social media, and industrial photography.
With over a dozen years of relevant experience behind us, we understand the ramifications of communicating with the general public, scientific and technical audiences. And we know how to use today’s communication technologies to effectively deliver your message to the right audience.
Since we work in these rapidly evolving and early growth industries, research and continuous learning is a significant part of our process.